See exactly what you get before you buy. This is a real run of our cleanup pipeline on a 40-row demo export (fake example contacts, no real people).
| Metric | Before | After |
|---|---|---|
| Rows | 40 | 32 (8 duplicates merged) |
| Emails lowercased / trimmed | — | 30 |
| Names fixed (spacing / casing) | — | 29 |
| Phones normalized to +1-XXX-XXX-XXXX | — | 31 |
| Invalid / missing phones cleared and flagged | — | 9 |
| Job titles standardized | mixed (ceo, OWNER, vp sales) | CEO, Owner, VP Sales |
| Missing company | silent | flagged in qa_notes (never guessed) |
| Full NAME | E-Mail Address | phone# | Company Name | job_TITLE |
|---|---|---|---|---|
| " Max Testwell " | [email protected] | 555.226.1026 | Acme Demo Co | OWNER |
| ava samplesen | [email protected] | 555-225-1025 x | Acme Demo Co | OWNER |
| AVA SAMPLESEN | [email protected] | 555-225-1025 x | Acme Demo Co | OWNER |
| Zoe Exampleton | [email protected] | n/a | (blank) | OWNER |
| Kai Dummond | [email protected] | 555.219.1019 | Globex Sample LLC | Founder |
| kai dummond | [email protected] | 555.219.1019 | Globex Sample LLC | Founder |
| Ana Placeholt | " [email protected] " | n/a | Globex Sample LLC | vp sales |
| full_name | phone | company | title | qa_notes | |
|---|---|---|---|---|---|
| Max Testwell | [email protected] | +1-555-226-1026 | Acme Demo Co | Owner | |
| Ava Samplesen | [email protected] | +1-555-225-1025 | Acme Demo Co | Owner | merged duplicate |
| Zoe Exampleton | [email protected] | Owner | invalid phone removed; missing company | ||
| Kai Dummond | [email protected] | +1-555-219-1019 | Globex Sample LLC | Founder | merged duplicate |
| Ana Placeholt | [email protected] | Globex Sample LLC | VP Sales | invalid phone removed |
Every delivery also includes a qa_report.md (input/output counts, dupes dropped, flags) and a change_log.json so you can audit every change.
Is this real CRM list cleanup output? Yes, it's real output from our pipeline, run on fake demo contacts. Your HubSpot, Salesforce, Pipedrive or CSV export gets the same dedupe and normalization. Do you add or guess emails? No. We never invent emails or company names and never send spam. Gaps are flagged in qa_notes. Cheapest way to start? The $29 List Health Scorecard (CRM Hygiene Scorecard) shows your duplicate %, missing fields and risky emails.